February 2012

I'm about to share some wisdom that i think you will be grateful for. Picture the scene: you're tired, you need comfort food you need it within half an hour. 

Chop all of this meat and veg. (The long green hard thing is a courgette)
OBVIOUSLY, make use of younger siblings/cousins
Mix together oyster sauce, soy sauce, lime juice, honey, fish sauce, and rice wine vinegar. Seal your meat in a wok, pour over the sauce, add the veg, stir - pour in 1 cup of rice and 2 cups of water, cover and leave for 20 mins. 
Tuck in. 

30 Minute Meals (maybe 40).

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Friday, 17 February 2012


I’m incredibly excited about the future of TV; I look forward to it becoming interactive and i suspect Youtube will be a TV service provider that will aggregate all tv shows. But on the interactive front, imagine watching a travel show, and you see the most idyllic spot in the French country side and you want to go there, but finding out where it is exactly isn’t really possible or easy. The TV of the future, i assume, will allow you to click on the screen and see where the area is located and how to get there. It will tell you when it's best to visit, which will be the cheapest airline to go with and what dates work with your schedule. Or you could click on an actor and see their personal profile, what shows they're staring in, or what plays they are preforming in and then you can book tickets to watch them. Mark Holden of PHD says that users you will be able to click on actors tie and ‘like' it which will then show on their Facebook page; and if you choose to, you will be able to buy it. The future of TV is exciting and i look forward to watching how it will evolve.  

Here’s more of Mark talking about the future of the TV. 

The Future of TV

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Saturday, 11 February 2012


I think half the world tuned into the Super Bowl because they cared about Madonna’s Nicki’s and MIA’s performance, okay well maybe just Madonna’s; and the others cared about the game. (BTW WELL DONE GIANTS). 

For a few of us, we watched because of the adverts. It was an important time in a marketers life. We collectively asked, “who soared?” “who preformed?” “who failed?” “who do we love?” I've never claimed to be cool - anyway here are my favourite SuperBowl ads of 2012. 

Samsung - it hurts me to take any attention away from the iPhone and Apple but i have to. A well executed ad for Samsung.  

I know everyone is always in love with Anomaly’s work (i certainly am), and their Budwiser ads illustrated why.
My latest obsession is with Indra Nooyi’s marketing strategy for Pepsi, and this advert was great at showcasing their product. 
And finally, Clint’s Chrysler’s piece was pretty cool. He just defines cool. 

Super Bowl 2012.

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Wednesday, 8 February 2012

As Jack Frost descended all over England this weekend, we all became prisoners in our homes - quite literally. It was fine after the first film but then it all got a bit vapid. To over come it, we thought we would get a little raucous. Here are my tips to deal with being caged in. 
Have black and white "Sambuxo" - well just alcohol really. 
Show the next generation that you will always win a snow-fight. 
Make Nigella's chocolate brownies, they are HEAVEN. (Chocolate gooyness in its finest form). 
Wearing Long-Johns will save you. 

Beating the Snow.

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Monday, 6 February 2012

Youtube is a staggering digital space for brands. The average user spends between 15-25 minutes a day on youtube, for more facts see here. There are a few things youtube still needs to get right though. Firstly, these 30 second advertising clips they show, the same ones over and OVER AND OVER again. Give me some variety rather than bombarding me with  the same message. Users hate this. Secondly, i know it’s optional but that oblong box showing google ads you have at the bottom of the actual youtube video looks dreadful. If it could be designed better and have better copy we would be more inclined to click on it, or even read it.

This doesn’t mean i don’t love youtube though, i do. When i mean love, i mean it literally. My favouite thing at the moment is youtubin' interviews of Indra Nooyi, i’ll leave you with one.

When launching the latest smart phone it will inevitably be compared to Apple's iPhone. When Samsung launched the Galaxy they tried getting users interested by mocking Apple and its customers in the advert below. It was a tongue in cheek attempt and although made you laugh a little, amassed tens-of-thousands of viewers in a few days, i'm not sure how well it will make a dent in the smart phone market.
Nokia got a little more creative. To launch the Nokia Lumia they teamed up with Deadmau5 and gave an epic light show on the River Thames in November. To do something like this requires heavy man power and a pretty penny, but highlights the relationship tech brands are having with big names djs; it's a subject @zenidala covered here. Any way here is Deadmau5's performance.

Nokia joins forces with Deadmau5

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Thursday, 2 February 2012