With the Olympics been such a roaring success I think that we as nation all looked at the meaning of success. The Olympians, whether they won a medal or not, evoked a feeling of hard work. It’s a contrast to the culture we live in: go on a reality TV show and get famous, quick.

“The How Bad Do You Want It?” video for me, sums up success perfectly. The video has been shot wonderfully, the voice over is powerful; the tone is pitch perfect. The video, which shows an athlete pushing himself to his physical limits, waking up early, training until late, feeling pain, speaks to us all. I like the fact that at the end of the video you don’t see the athlete win any awards, he just stands on a hill looking reflective. Maybe it's supposed to speak a bigger message like, “It’s not the end result that counts but the process, the journey.”

The other video is by the New York based film-maker Casey Neistat, called “Make It Count.” Nike hired the film-maker to create the commercial for the Nike FuelBand worn by various sporting mega stars. This epic video shows Casey go to 13 countries on three different continents in 10 days. Every so often you get a powerful quote show up. My favourite was by Eleanor Roosevelt which read, “Do one thing every day that scares you.” One of the reasons I’m such a fan of this video is because I am a travel enthusiast, but even if packing a back-pack and jumping on a random flight isn’t your thing, you still can’t help but be inspired by this piece

Viral Videos

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Wednesday, 15 August 2012


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