At a recent work function our boss told us two things: make good use of the open bar and mingle with clients.

I met some really great people, one client stuck out though. The conversation turned quickly from new media to the current economy. He said that he doesn’t look at the economy and ask if it’s good or bad right or wrong. He interprets the market and plans at how he needs to adapt to it. He was critical of people who didn’t plan for the recession as it was “blaringly obvious.” He touched upon what Indra Nooyi said, which was that businesses need to plan for today and tomorrow at the same time. That’s clearly what he does.

He left me the feeling that real entrepreneurs are fearless. Even Cindy Gallop said that when you make decisions out of fear these will be bad decisions. Of course, i'm left asking myself how i can be fearless in the midst of the new market place. When i come up with an answer i will indeed share. 

Of course i asked the generic:” what advice with you give to someone trying to break into the ad-world.” To which he bluntly replied, “start your own company.” He took no prisoners.


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Monday, 7 November 2011

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