Facebook

Great news! 

Facebook has updated the schedule post feature. 

 You'll remeber that previously when you scheduled posts, by clicking on the clock icon, you had to first select the year from the drop down menu, then the month, then the day, followed by the hour and finally the minute. 

 But the guys at facebook have - finally - updated this. 

 Now, when you click the clock icon, you are shown a calander which is much easier (and quicker) to select the day you want. 



FB Schedule Post Feature

Posted on

Thursday, 14 November 2013

Category

What's the difference? 


Last month I did a post about Facebook's Post Level exports. On the post I mentioned that I wasn't entirely certain about the different between post-consumption and post-consumer. 

 However, with some digging around the internet, and thanks to this post on simply-measured as well as this post on Social Media Examiner by Jon Loomer, I found the answer. 

The answer.


Post-consumptions calculates how many a user clicks on a story. So if I "liked" the post, "liked" a comment on that post, and commented on that post, that would add 3 "points" under the "post-consumption" column for that particular post. 

But, if I did all those things, in the "post-consumers column" it would just be 1 click. As this column accounts for unique clicks. 

So there you go, please tell me I'm not wrong. 

    Post Consumption VS. Post Consumer.

    Posted on

    Wednesday, 13 November 2013

    Category

    Being born in 1989 I have grown up with celebrities. I can only remember the world as been obsessed with them, think you're not? Remember Spice Girls in the 90's? How about J-Lo in the noughties? Ask your friends about Britney in 2007. 

     We're so obsessed.  

     Since 2007, when social media exploded, celebrities have taken on more power. 

     As big power players who influence things such as what we wear, where we shop, which charity we donate to, and how we should behave, I'm curious to uncover how they're using their social media channels, and in particular, Facebook. 

     For this post, I'm going to look at Lady Gaga - a global icon. I want to see what she and her team are posting to her 60 million fans and how she's using the platform to enhance her brand and drive sales. 

     I will look at posts she has made between 28th October and 3rd November 2013 

    Quick stats  


     Her page has 60 million fans
    Post with link to YouTube - 15, 717 likes 
    Text posts
    - two had 40k likes
    - one had over 60, 000 likes  
    2 Photo uploads
    - 1st, announcement of her latest song (Dope) 111,205 likes  
    - 2nd announcement of finalists for the Art Pop HMV posts (with link) 1, 500 likes 

     Now, let us look at a few posts in more detail...
    In the first post we see her making a direct plea to her fans – her “monsters.” It seems this is amid her taking off her clothes whilst performing in a nightclub which received a lot of negative press. 

     This post is very different from the ones we see in the rest of the week; I’m guessing this is from Gaga herself. She is known for her stance on anti-bullying and she is using the leverage of her Facebook page to act on this. It shows her using her power to try and do some social good. 

     And next..
    With the approach of her album release date the team is trying to get fans excited. They provide an external link to Spotify, a huge platform for artists.  They clearly state the benefit of following Gaga on Spotify: you get notications as soon as new music is released. 

     Getting users to follow Gaga on Spoitify is the same as an e-commerce websites attempting to get fans on their mailing list. I think this is a good approach by the team, they give you a good reason why you should click on the link. With almost 30, 000 likes, it seems it worked. 

    This is clearly a celebratory post and affirms Gaga's popularity and status. Big power players like Beyonce, Justin Timberlake and Kerry Washington have appeared on SNL. 

    She includes a clear instruction and it's something that resonates with her fans, she receives over 60, 000 likes for this post and almost 1,800 shares. What do we take from this? Fans love when their icons are doing well, share your success with them.  
    THEY'RE SO ON THE MONEY WITH THIS POST. Right?


    We know Gaga as a provocative pop-star and this image fits that description of her perfectly. Her bruised thighs, high-end (not so wearable) clothes, in your face look can't help but be noticed. 

    The post is a clear statement, there's no call to action, she just wants to announce something. It's the most engaged post of the week with 111, 205 likes. We see that, provocative image + announcement results in a high engagement rate amongst her fans.  

     Conclusion
    Her community management team are mixing things up very well; we see posts driving sales, posts that appear to be from GaGa her self, and posts celebrating her career. 

    I've listened to several podcasts from Amy Porterfield, a leading Facebook expert and she constantly pointed out the value of using pictures on brand pages. Particularly pictures used in the right context. Gaga's team truly understand this. 

    On a personal note, thanks Gaga, "Poker Face" was on constant repeat during second finals.  

    Lady Gaga

    Posted on

    Monday, 11 November 2013

    Category

    In Jon Loomers (FREE) weekly webinar, he spoke about Post Level Export data.

    This data gives you your fan only stats, which most Facebook marketers aren’t aware of.

    And so, our assignment was to dig into this data and see what we could uncover.

    Like many people, I hadn’t really looked into post level stats. Excited by the new Facebook Insights that had been rolled out, I thought the information you get from the “score card,” shown below, was pretty good.

    This score card shows us good metrics: how many people we’ve reached compared to the number of likes and comments and shares etc.

    So what use is these post-data export information?

    Here are my findings…

    For the post that relates to the score card above, the people reached is 12, 744. But that number isn’t for my fans only. 

    To find the impressions this post had on just my fans, I have to go to this section 

    The total number of fans this post reached is 1, 360. That is a big difference. However, this post was advertised so this explains why the difference is so big. 

    Impressions

    Next, I'm interested on the impressions this post has on fans. Here's where we find this stat...

    There wasn't any indication of the impressions on the scorecard at all, so this is useful to know. 

    Engagement 

     The scorecard shows that there has been 273 clicks on this post and 25 link clicks - which is the clicks on the link that was posted. 

     But look what the post-level stats show...
    Firstly, it just shows how many of our fans have engaged, and secondly, it shows unique users. The number of clicks here is 72. 

     Post Consumers

     Another stat that Jon mentioned to look at was Lifetime Post Consumers. 

     This number is coming up at 238. 

     It's not obvious how these stats differ to "engagement." So, I'm going to have a look around and come back to you on this. If any of you have some clear explanations, I'd love to know. 

     One thing I can see is that there's no mention that these stats are for people who "liked your page," so I am assuming that they relate to fans and non-fans. 

     Post Consumptions 
    When I try and google these terms, I'm always taken to Jon's website, it seems that no one else is exploring the post level stats. 

     Jon describes, post consumptions as: The total number of clicks on any of your content. Clicks generating stories are included in "Other Clicks." Stories generated without clicks (e.g., liking the page in Timeline) are not included. 

     In the description we can see that this stat is not for unique users, which explains why the clicks here are 357 compared to the 238 in post consumers. 

     I'm curious to know why this stat is different to the figure on the scorecard which says, "273 post clicks." Is it that the the stats on the post-level export includes clicks people have made on say, fan's comments, whereas the post clicks stat on the score card doesn't? 

     Post Stories 

     There are some statistics that simply repeat what you can see on the scorecard. 

     One is, "Lifetime post stories." A story is calculated as the number of likes, comments on, or shares on your page post. 
    The number on both the scorecard and on this export sheet is 161. 

    Whilst the scorecard provides an initial insight to how posts are performing, it doesn't provide the fan-only stats that are important to Facebook marketers. The post-level exports are important for this information and I will continue digging around and sharing what I find. 

     Sorry if this post has raised more questions than it's answered!

    I'd love to know what you've found. 













    Facebook Page Level Post Exports

    Posted on

    Friday, 18 October 2013

    Category

    FPE is, as many of us are coming to learn, a fantastic tool for marketers. 

     Having completed Jon Loomer’s course on FB power editor I have become even more evangelical about Facebook and what it can do for brands. 

     Although FPE can get complicated, it’s worth learning. Here, I wanted to share some simple tips to get you started. 

     Tip 1. Whenever you first load up FPE, always click “Download” so you don’t lose any data. 


    Tip 2. Make use of labels. If you’re handling more than one account, the labels feature will help you keep your campaigns organised. 
    Tip 3. You have to create your Campaign before you create the Adverts, as the adverts will go in that campaign. 


    Tip 4. In the “Connections” section, the cost per click and cost per thousand impressions will generally be  cheaper if you advertise to people who have liked your page. 
    Tip 5. Don’t assume Facebook will optimise for the action you want to take. Are you looking to increase engagement on your page or get users to click the link? 

     To change it to the spec you want, click “Manullay set up conversion specs.” 



    Facebook Power Editor (FPE)

    Posted on

    Tuesday, 15 October 2013

    Category