Post Consumption VS. Post Consumer.

What's the difference?

Last month I did a post about Facebook's Post Level exports. On the post I mentioned that I wasn't entirely certain about the different between post-consumption and post-consumer.

However, with some digging around the internet, and thanks to this post on simply-measured as well as this post on Social Media Examiner by Jon Loomer, I found the answer.

The answer.

Post-consumptions calculates how many a user clicks on a story. So if I "liked" the post, "liked" a comment on that post, and commented on that post, that would add 3 "points" under the "post-consumption" column for that particular post.

But, if I did all those things, in the "post-consumers column" it would just be 1 click. As this column accounts for unique clicks.

So there you go, please tell me I'm not wrong.